The members of Kara have been chosen as the new models for sports brand K-Swiss.
According to a K-Swiss representative, “We have determined that a distinctive and active brand image fits well with Kara member’s powerful dance skills. Through many variety shows, the members have proven their outstanding athletic movements. This also helped us to determine that Kara will suit well with our brand. “
Recently, Kara had a K-Swiss 2013 S/S photo shoot at Korea University’s gymnasium. The members did their own fashion styling for the “It’s my show time” pictorial concept. As sports brand models, Kara is expected to spruce up the K-Swiss brand.
Meanwhile, the members of Kara recently became the first Korean female singers to hold a solo concert at the Tokyo Dome and cemented their titles as top Hallyu stars.